In Mind live thoughtfully

Who would you like
to keep in mind?

The thoughtful app for remembering birthdays, anniversaries, and the quiet days you want to honor for the people you love — so you can show up for them, the way less-busy you would. Beyond reminders, find in-app curated gifts to send right on time.

People you love

One place for friends, family, addresses, and the little things you don't want to forget.

Dates that matter

Birthdays, anniversaries, memorials, due dates. Get a heads-up 4 to 7 days before, every time.

Gifts, sent on time

Browse curated gifts and check out in seconds. Their address is already on file.

Be the friend who remembers. Keep them in mind.

It takes 2 minutes to set up.